Should I create my newsletter in a word processor or email program? Which email program should I use?

Those two questions came from a visitor to the Manager's Guide to Newsletters website.

Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you c

Email promotion is still a highly effective internet marketing strategy, although the advent of spam and the overuse of this medium has somewhat diluted the effects.

That said, if email promot